We all put a lot of time and effort into our dance videos: the choreography, costume, makeup, photographer… the list goes on. But what is the first thing that your viewers usually see, even before you did your first arm sway or shimmy?
Well, in most cases it is your opening title.
We know that you don’t get a second chance to make a first impression. Still, as both a dancer and a graphic designer, I have noticed that some videos have an intro slide that looks like a Word document. Some have contrasting colors. It’s is like having a beautiful house with oil paintings and golden faucets, but outside there is a rusty gate.
We design our website, business card and flyers, but we we often forget our video should be professionally branded, too.
Here are 5 tips to help you design a better intro:
If you already have some kind of graphic design made for you, like a logo or a website, try using the same colors and fonts to tie everything together. keep a consistent look and feel.
Colors: If you are doing it yourself and you have no design background, just keep it simple and don’t go wild. Go for black & white, and maybe one color. It can be a color that is dominant in your video, like your costume color.
Fonts: If have no knowledge in typography then use classic, simple, not gimmicky fonts. Whatever you do, DON’T USE COMIC SANS!
Resolution: Make sure your final image is not pixelated even when viewed in full screen mode.
You can always get a designer on websites like Fiverr to do it for you, for only $5.
Now go on and make some great first impression! You can share your results here in the comments. And please tell me if you want to know more about brand design for dancers.